More than a logo: the visual identity of HERIZON

The HERIZON visual identity was designed to reflect the core values of the project: strength, safety, inclusion, and empowerment. At its centre stands the logo — a symbol that represents both movement and protection, capturing the idea of sport as a space where girls and women can grow with confidence.

The colour palette combines strong yet warm tones, balancing energy with trust and care. This reflects HERIZON’s dual focus: challenging barriers in sport while creating supportive environments rooted in safeguarding and respect. Clean typography and clear visual structures ensure that the project’s messages remain accessible across different audiences, from young athletes to professionals and institutions.

Consistency plays a key role in the HERIZON identity. Whether used on digital platforms, educational materials, or event branding, the visual system strengthens recognition and reinforces the project’s mission. By speaking a common visual language, HERIZON ensures that its values are visible — not only in words, but in every interaction with the project.

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